Certification Exam Content Outline

Before attempting to become a Facebook Blueprint certified professional, we recommend you practice the following skills.

The Value of Facebook (8%)

• Identify the different Products that make up the Facebook family of apps and services
• Communicate the value proposition of the Facebook family of apps and services for businesses

Establish Platform Presence (13%)

• Identify the steps to establish a business presence on Facebook and Instagram
• Explain the process to set up an ad account
• Identify mobile creative best practices

Advertising Fundamentals (25%)

• Identify the difference between an ad and a page post
• Identify the structure of a Facebook campaign
• Explain the importance of matching business goals to Facebook campaign objectives
• Communicate the value of the Facebook Pixel
• Explain the way Facebook charges for ads and where the ads are shown
• Identify how Facebook protects user data privacy and common ad policies

Create and Manage Ads (46%)

• Explain the differences between the tools available to create and manage ads
• Identify settings available at the campaign, ad set, and ad level
• Determine the Facebook campaign objective to achieve business goals
• Identify target audience capabilities
• Given a scenario, determine the appropriate ad formats
• Identify budget and scheduling options
• Determine the relationship between budget and estimated results

Reporting (8%)

• Identify campaign results through ads reporting
• Explain how to measure the success of a campaign