This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.
400-101 Facebook Certified Media Planning Professional
Resources to help you get certified
Optional
Needs Assessment
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Boost Your Marketing With Facebook Pixel
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences that can be used for improved ad t...
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From Business Goal to Creative Strategy
Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?
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Boost Your Marketing With Facebook Pixel
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences that can be used for improved ad t...
Learning and Insights
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Facebook Experiment Methodology
You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.
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Make the Most of Marketing Insights
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully as when it is combined with additional research. In this course, we review sources that can support the creation of a holistic story to inform st...
Media Recommendations
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Ad Auction and Delivery Overview
The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.
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Reach and Frequency Campaigns
Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.
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Targeting Core Audiences
Targeting a core audience helps businesses and agencies reach a desired audience for their ads. This lesson will help you understand how to reach a core audience and understand the difference between Core, Custom and Lookalike audiences.
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Targeting Custom Audiences
This course provides an overview of how to use and create Custom Audiences to help you deliver the right message to the right audience.
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Targeting Lookalike Audiences
Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.
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Optimizing Video for Mobile
This course provides an overview of how to optimize your ads for mobile by capturing attention quickly, framing for mobile devices, designing for sound-off and playing with creative options.
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Creative Planning for Formats and Placements
Get an overview of all ad formats and placements that are available to you to aid your campaign planning. Use this course to learn about how placements work together to reach people more effectively. See case studies of how each format can deliver a di...
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Measurement Foundations
In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.
